Calendar Aids and Suggestions for Planning Your 2024 Social Media Posts
Posts matter. Whether you own a business or have other reasons for wanting to have a public profile that will show up in Google searches, it’s wise to choose content carefully and to post regularly. According to WyZow, a good guideline is to follow the 5:3:2 Rule.
“What is the 5:3:2 Rule?
When it comes to social sharing, the 5:3:2 rule is a ratio to follow for a well-rounded social strategy that will keep your fans engaged – and help you build more followers.
So for example, if you publish 10 posts per week then:
5: Should be content from others that is relevant to your audience.
3: Should be content from you that is relevant to your audience, but not sales focused.
2: Should be personal, fun content that helps humanise your brand.”
What is the 4:1:1 Rule for Posts?
This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.”
What is the 3:3:3 Rule for Posts?
Plan Posts a Bit Differently
The 3:3:3 “Rule of Thumb” is not dependent on how many total posts you make. Instead, it’s about what percentage of each kind of content you should use so as to keep your viewers interested. It suggests you post 1/3 educational content; 1/3 entertaining content; and 1/3 things directly about what you are promoting (your products, your book, your worthy cause). Depending on your area of interest, the suggestions may vary. However, there are things you can choose to use as “filler” when you want currently-relevant material. That’s what we’ll share today. Continue Reading →
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